Representation
In my Music Video, representation is vital to ensure maximum audience potential without offending any social groups. As well as to present the image i want to present to the audience.
Gauntlet states "Identities are not given but are constructed and negotiated". In my music video, we constructed the identities of both the band and the characters in the narrative. The band consists of the lead and two guitarists. The lead has a more indie vibe and always reflects that side through costume, loose hair and minimal makeup. Of the two guitarists the woman is the most 'rocky'; wearing black, denim and having the most makeup, whereas the man wears mostly casual clothes with either a denim jacket or checked shirt to tie in with the band. Here, we chose the costumes to match the 'personalities' of the band members we created whilst also suiting our own style.
In terms of the narrative, i wanted the protagonist to only wear normal, casual clothes so there was a sense of realism and familiarity within the audience, so that they would understand the narrative. Here, we also see many costume changes and location changes. This was done deliberately to reflect that the narrative has been happening for some time. The protagonists character therefore has become more and more aggravated, as shown through facial expressions like the sighing and the slamming of the door exiting the woman's house. Now, the audience doesn't know if the character is the 'good guy' or 'bad guy' in the relationship.
In a literal sense, we never learn the identity of the woman. In coherence with Gauntlet i chose to construct a hidden identity for the audience to develop mystery and suspicion.
I chose to use both men and women in the band. Even though the original song is sang by a man I chose to have a woman at the forefront to cause some irony. I wanted to contradict the song in the music video, such as the using the lead singer (a woman) singing lines of the song such as 'I'm a Lonely Boy'. This clearly causes some confusion as we don't know whether the lead is saying these things, or if it's just the protagonist in the narrative
By using a woman however, you could argue Mulvey's Male gaze theory; as the lead is the star image this is where the audience looks (including the males). Although, we have chosen not to sexualise the band members therefore you could argue this doesn't apply.
Of course on top of all of this we can apply Barthes' "The death of the author". As soon as the music video is released to audiences we loose all control, how we want it to be perceived isn't necessarily how it will be perceived.
Gauntlet states "Identities are not given but are constructed and negotiated". In my music video, we constructed the identities of both the band and the characters in the narrative. The band consists of the lead and two guitarists. The lead has a more indie vibe and always reflects that side through costume, loose hair and minimal makeup. Of the two guitarists the woman is the most 'rocky'; wearing black, denim and having the most makeup, whereas the man wears mostly casual clothes with either a denim jacket or checked shirt to tie in with the band. Here, we chose the costumes to match the 'personalities' of the band members we created whilst also suiting our own style.
In terms of the narrative, i wanted the protagonist to only wear normal, casual clothes so there was a sense of realism and familiarity within the audience, so that they would understand the narrative. Here, we also see many costume changes and location changes. This was done deliberately to reflect that the narrative has been happening for some time. The protagonists character therefore has become more and more aggravated, as shown through facial expressions like the sighing and the slamming of the door exiting the woman's house. Now, the audience doesn't know if the character is the 'good guy' or 'bad guy' in the relationship.
In a literal sense, we never learn the identity of the woman. In coherence with Gauntlet i chose to construct a hidden identity for the audience to develop mystery and suspicion.
I chose to use both men and women in the band. Even though the original song is sang by a man I chose to have a woman at the forefront to cause some irony. I wanted to contradict the song in the music video, such as the using the lead singer (a woman) singing lines of the song such as 'I'm a Lonely Boy'. This clearly causes some confusion as we don't know whether the lead is saying these things, or if it's just the protagonist in the narrative
By using a woman however, you could argue Mulvey's Male gaze theory; as the lead is the star image this is where the audience looks (including the males). Although, we have chosen not to sexualise the band members therefore you could argue this doesn't apply.
Of course on top of all of this we can apply Barthes' "The death of the author". As soon as the music video is released to audiences we loose all control, how we want it to be perceived isn't necessarily how it will be perceived.
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