Focus Group




This is my focus group for my music video. The choices the group made are highlighted in green and the ones they didn't choose in blue. The lyrics are at the bottom of the screen to give a better understanding of where our ideas for the narrative came from.


This focus group was extremely helpful in giving us an idea of what people from around my target audience's age (18-24) thought of our ideas.
Band name:
In my group we were indecisive in choosing a band name, the focus group was very definitive in choosing 'Blank Canvas', believing it worked well with our narrative and genre. I personally think this could work well, however haven't yet got ideas for the Digipak or poster as I have with the other names suggested. Therefore, I will consider all the choices available.
Location:
Contradictory to my survey results, the focus group liked 'an empty house' or 'streets' better, rather than the top candidate 'on top of a building' in the survey. This would be better as houses and streets are more accessible than roofs and don't require permission if we were to use locations known to us.
Costume:
Unsurprisingly to me, the focus group picked all three costumes for us to use during the course of the video. We will have separate narrative and performance aspects which will require changes in costume; the narrative being more 'normal' and the performance being atypical of the genre - more rock based.

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